Featured Experience

Experience Overview

My experience spans lifecycle marketing, affiliate acquisition, performance reporting, forecasting, and cross-functional execution. This page highlights the work that best reflects how I approach marketing strategy: connecting data, partners, processes, and customer experience to support stronger business decisions.

Current Role Spotlight

American ExpressSr. Marketing Analyst, Small Business prospect Marketing
Acquisition marketing, affiliate strategy, performance reporting, forecasting, and cross-functional campaign execution.

Reporting & Forecasting

Leading insights that guide strategic decisions and acquisition performance.

Partner Optimization

Improving visibility into partner performance and channel opportunities.

Digital Acquisition

Supporting affiliate journey enhancements that improve engagement and conversion.

Budget & Workflows

Managing budget visibility and streamlining cross-functional processes.

Improved reporting visibility

Built data-driven dashboards and tools to increase visibility into partner performance and channel optimization.

Strengthened acquisition Effectiveness 

Supported digital experience enhancements designed to improve engagement and conversion within affiliate journeys.

Streamlined workflows

Partnered across marketing, finance, analytics, and technology to improve budget visibility, workflow efficiency, and execution clarity.

Past Campaign Impact

Early Engagement email Marketing Metrics

7%

Decrease E-Mail Opt-Out-Rate

53%

Increased Speed To Market Efficency

19%

Increased e-mail Click-Through-rate